Mercedes-Benz Digital
Two examples of online competitions I created for Mercedes-Benz, one for their passenger cars division and the other for their vans division.
The gl-class road trip
This campaign was devised to highlight the thrilling off-road capabilities of the GL-Class whilst also positioning it as the pinnacle of the luxury SUV segment.
Challenge the van
Mercedes-Benz needed a way to communicate the features of their range of vans in an engaging, approachable way for the small business owner. Enter Challenge the Van, a website and series of videos that put the models to the test in fun, unexpected ways.