Absolut Nights

Most major vodka brands base their distilleries across the globe, and use whichever ingredients are available locally to create their vodkas. But not Absolut. Every single drop of Absolut vodka is handcrafted by a single community in Åhus, Sweden, with all ingredients sourced from within a 100 km radius. Working directly with the company in-house, I was invited to visit their brand headquarters and the Absolut Museum in Stockholm, and given the rare opportunity to spend time in the Absolut Sensory Analysis Lab with the legendary Per Hermansson. The original brief for this project had a two-pronged approach: to raise awareness around their One Source story and the Absolut community in Åhus, while also highlighting the way that Absolut brings different communities together socially around the world. To that end, I created a number of OOH and Print ads for the American market and additional global rollout.