Created the concepts and wrote the scripts for three TVCs for Smart Energy GB at AMV BBDO, with Fabiana Xavier. Smart Energy GB wanted to create awareness around the benefits of using a smart meter, and convince people across the UK to make the switch. The original brief was for 1-2 films, but the client loved the scripts so much that they bought three. The ads were put into heavy rotation on broadcast and VOD platforms, with an especially high volume shown on Channel 4 and ITV.